Digital Transformation: The how to guide

Beyond the buzzwords, what is digital transformation and how can it be achieved in real businesses and organisations? That’s the mission of Marc Beijen’s new book which sets out to break down the process into three phases and reveals the five digital breakthroughs needed to make the transition.

As founder and partner of Novius, company of Royal HaskoningDHV, Marc has worked with some of the world’s leading brands and recognises the challenges that all organisations face – from large companies with layers of complexity to smaller companies trying to spread themselves too thinly.

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What others say

Review by Henny Portman – managementboek.nl

"The book is a smooth read. It gives a good and practical picture of the various possible and mutually reinforcing digital transitions (data-driven organization, smart digital processes, brilliant customer experience, agile and resilient organization, and new digital business models) and shows that organizations are going through two digital transitions (from traditional business to customer orientation and from customer orientation to the new world)."

Frank Harmsen – associate professor of digital transformation, Maastricht university

"The book 'Successful Digital Transformation' reads like a modern fairy tale. It's clever how the essence of the field of digital transformation is captured in barely 100 pages. But the theme has also been made very practical, the underlying topics (such as data management, enterprise architecture, change management) have been tied together and explained in a comprehensible way. I think the book fills a great need, because many books and articles on this topic are either full of buzzwords that are not further described, or lapse into academic jargon that is incomprehensible to the average reader. This book sits nicely between academia and practice, without falling into compromises."