How to drive continuous innovation with digital twins

The Infinity Loop Model
Visionary business leaders are driven by a need to continually improve, evolve and reinvent the way we all live and work. At Royal HaskoningDHV Digital, we use the latest digital technologies to help our customers achieve these goals and create a smarter, more sustainable, and more responsible future.

Today, technology plays a key role in business survival and success. It allows us to increase the effectiveness and accuracy of decision making in a world which is becoming increasingly complex, disrupted and uncertain. And it can deliver the insight needed to generate more value from business plans, assets and investments, while providing a risk-free environment to experiment with new customer experiences, products, and operating models.

In competitive industries, these advantages aren’t just a nice-to-have, they’re must-haves – and that’s why digital transformation is currently headlining agendas in boardrooms around the world. But, as much as business leaders recognise the need for investment, making those investments deliver value is a whole different challenge.

Key take-aways

1. Augment your assets and processes with timely digital insights
2. Maximise value with our unique ‘Infinity Loop’ approach
3. Drive meaningful performance improvements through continuous innovation

The Royal HaskoningDHV Digital Infinity Loop

At Royal HaskoningDHV Digital, we use our “Infinity Loop” model to help our clients maximise the return from their technological investments, implementing a process of continuous innovation that drives true and enduring business value.

The graphic below shows the symbiotic connection between the physical and digital worlds – the two environments our technologies and solutions, including our bespoke digital twins, work to seamlessly unite.

The right-hand side of the diagram represents the digital world, where much of the business creation cycle exists. We capture this concept in our digital Imagineering-Optioneering-Engineering (IOE) methodology.
How to drive continuous innovation with digital twins l Royal HaskoningDHV

Imagineering. Optioneering. Engineering.

The aim of all innovative companies is to constantly reinvent themselves to disrupt the competition and deliver new levels of customer value. This begins with Imagineering – creating and visualising new concepts, products, processes, value streams and environments.

Through digital twins, these concepts can be visualised and shared digitally, and at a fraction of the cost of a real-world implementation, pilot or prototype. This way, new ideas can be developed, discussed and expanded by stakeholders before moving through to the Optioneering phase.

At this point in the cycle, constraints can be added, feasibility can be digitally assessed, and computer simulations can provide a playbook of viable options to be evaluated. Once this has been done, we progress to the Engineering stage, encompassing detailed refinement, planning and realisation.

At all stages of this creation cycle, Royal HaskoningDHV’s rich technical and engineering heritage is augmented by the latest digital capabilities, like BIM models, parametric design, FEED and pre-FEED simulations, and construction schedule optimisation.

Digital insights. Physical innovation.

The left side of the graphic represents the physical world, and a typical “Run-Monitor-Control-Improve” execution cycle.

At this stage, we focus on the implementation, execution and improvement of the original idea. At a fundamental level this means dynamically monitoring, managing and optimising a wide array of performance factors, including customer, plant, process, asset, material, quality, cost and HS&E parameters.

In some cases, automated parameter controls are already in place to manage these aspects. But new smart sensor and Edge technologies, combined with artificial intelligence and machine learning algorithms, can further improve and refine responsive control in areas like asset lifecycle management, overall equipment effectiveness and cost effectiveness.

Beyond monitoring and control, this stage of the loop must incorporate a dedication to continuous improvement, consisting of detailed performance analysis and pro-active problem identification and resolution. Common approaches to this involve concepts like Lean, 6-Sigma and TPM. But to produce the most value, these approaches should always be augmented and amplified by the analytical power of digital technologies.

This infinity loop is how we help our customers create brighter futures and deliver sustainable business value. If you’d like to know more about our digital twin technologies and how they can help your organisation, visit our website.
White paper

Download our white paper

For a more in-depth look at the role digital twins have to play in the rise of Industry 4.0, read our white paper Demystifying Digital Twins.
Download now
Demystifying Digital Twins cover
Ben Lomax Thorpe - Leading professional Digital Twin

Ben LomaxThorpe

Leading professional Digital Twin

Stay updated - Keeping up to date with the latest digital twin news? We've got you covered


Keeping up to date with the latest digital twin news? We've got you covered