It’s the people that make sustainability successful
For sure, sustainability needs to be incorporated in a companies’ strategy. And many companies have done so. Despite the obvious importance of water for people, nature and business, water turns out to be a challenging sustainability topic. Why? It is difficult to value water. It’s not easy to weigh water in a business case but it’s also about taking responsibility to make water top of mind.
It was great to read how Unilever inspired its employees to change their perception and behavior around water
. They have implemented a change programme to make water understood. Part of this programme was a central digital platform to share monitored water data, an initiative to share best practices, and – interestingly – a tool to translate sustainability programmes into true financials savings. Additionally, they made it rewarding to show leadership on water through internal and external communications.
For me, this example underlines that it’s people that make sustainability successful.