A wide-ranging feasibility study and business case analysis identified the optimal route for our client to turn their ambition to pioneer local production of baby food in West Africa into a feasible business opportunity.

Phased market entry reduces risk and upfront investment

We conducted in-depth market research to confirm the opportunity and identified interest in locally produced, more economically priced baby formula. Based on our research and projections, we proposed a phased market entry strategy, initially importing client-branded product from a third party which reduces risk and is less capital-intensive and more versatile. We also explored a two-phase greenfield factory investment.

Our analysis and financial model helped management in their strategic decision-making and delivered a higher rate of return and shorter pay-back time.