Mobility in transition
Mobility is undergoing a seismic shift. The growing demand is compounded by increasing pressures on the mobility system and disruption from new technologies and behavior. This creates the perfect storm which is fundamentally changing our mobility system – and this is what we define as the mobility transition.
By bringing together cutting-edge technology with tailored strategy and expert implementation, we develop a programmatic approach to shape the mobility system of tomorrow.
Our People Flows solution is a human-centric design where we harness data to organise space and processes to adapt to the changing needs of inhabitants and visitors.
Optimising people flows
As urban populations continue to grow, overcrowding in key locations can become a problem, threatening people’s safety and affecting their wellbeing. Measures need to be taken to manage the flow of people in a city to avoid putting extra stress on public spaces, infrastructure and mobility.
By combining our domain knowledge, data science and service design, we can transform insights into effective crowd management solutions – and ultimately, revolutionise the way we travel.
Embracing open data responsibly
The key to an effective approach lies in connecting data infrastructure throughout the passenger journey. By creating and embracing open platforms that enable interoperability and innovation, we can ensure privacy, security and accountability.
One example of this in action is in Amsterdam. Overcrowding was becoming a serious issue in some parts of the city at peak times. We were part of the team that developed the Crowd Monitoring System Amsterdam (CMSA) to help alleviate the pressure of crowds in and around key areas of the city, for example in the red-light district which is a huge draw for tourists. Using mobile phone Wi-Fi signals, smart cameras and open source data city leaders can assess the level of crowding and, when necessary, re-route pedestrians away from these areas. We have also recently become a signatory to the Tada open data programme which aims to shape a responsible digital city in Amsterdam.
Combining human factors and data science
When visiting or living in a city, it is important to be able to move around freely and safely. By understanding people flows and identifying hot spots, cities can design measures to anticipate issues and proactively address them. This insight influences policy development and future planning to create liveable cities and optimise economic returns for generations to come.
By connecting data infrastructure, our expert solutions give city leaders insight and control over people flows to enhance comfort, enable safety and better manage their city via effective crowd management solutions. That results in assessable and liveable cities.
We action data-driven crowd management by identifying and predicting peaks, augmenting data with qualitative insights into human behaviour. For instance, we can analyse the effects of litter or antisocial behaviour on the safety and comfort experienced in a city. In order to create synergy between people and measures, it’s key to take measures across a city that reinforce one another and clearly define roles within the ecosystem.
Walk21 Rotterdam 2019
Active transport is fundamental to the future of mobility in our cities. We recognise our role in making sure that walking in our cities is an effective and enjoyable way to get around as part of a mobility transition.
We’re proud to be a sponsor of the Walk21 Conference in Rotterdam this October. Frank Legters, Director Business Unit Transport & Planning Europe at Royal HaskoningDHV will be speaking at the event on the topic of how organisational development along with technological advances are key to creating healthy cities of our future. For more information visit walk21.com