Amsterdam faces numerous mobility challenges, due to increases in population, tourists and the transportation of goods. Because expanding the infrastructure is not an option, the city has to actively work on mobility transitions. The city experiments with solutions that can help to keep the city accessible, safe, attractive and liveable under the umbrella of the Action Program Smart Mobility 2016-2018. We work in a close collaboration with the municipality of Amsterdam, knowledge institutes and companies as a programme manager, also being responsible for the Crowd Monitoring System Amsterdam.
The Action Program Smart Mobility combines a user centred approach with collaboration with the cities’ business community and knowledge institutions such as TomTom, TNO, AMS Institute, Amsterdam University of Applied Sciences, TU Delft, ABN AMRO, VUMC and Amsterdam ArenA. Cathelijne Hermans, strategy and management consultant at Royal HaskoningDHV, is responsible for programme management.
The programme management focuses on monitoring the progress of the different experiments and pilots, bridging the gaps between different stakeholders, arranging new collaborations, and reporting the programmes progress to city council.
Pieter Litjens, Deputy Mayor Amsterdam: “We need smart, innovative ideas, new mobility concepts, to keep Amsterdam moving.”
The action program has five themes: internet of things, real time data, mobility as a service, autonomous vehicles and clean mobility. One of the most remarkable projects in the action program is the Crowd Monitoring System Amsterdam (CMSA) that uses the WiFi signals of mobile phones, smart cameras and open data to prevent overcrowding in central pedestrian areas, such as the Red Light District and the Kalverstraat.
Eelco Thiellier, our strategic advisor urban mobility, is responsible for the development of CMSA. Eelco does this in co-creation with the municipality of Amsterdam and strategic partners, such as the Amsterdam police.
We are very proud to contribute to the action program smart mobility Amsterdam for an accessible, safe, attractive and liveable Amsterdam. We consider this program to be an excellent example of the public-private search to inspire other cities in the Netherlands and worldwide in ways to make urban environments futureproof. The existing programme runs until the end of 2018. Together with our partners we are currently defining the next steps, based on the lessons learned, the new chances that technology creates and the future of Amsterdam we envision.