FMI has extensive global experience in undertaking marine market research to provide guidance and information for the shipbuilding, ship repair, marine equipment manufacturing, offshore, vessel recycling, and yacht building and repair industries. We carry out work at all levels; from simple market profiling to sectoral studies and detailed customer targeting.
Over the last 25 years, we have developed innovative approaches to:
- Demand analysis
- Shipyard product mix selection
- Competitor analysis
- Target marketing
- Revenue estimating
- Marketing plans
Our market research findings are the crucial initial step in facility design and development. They provide critical market and revenue information on which to base design concepts, assess financial feasibility and determine the optimum level of applied technology. Our research also helps to address the key business concerns of our clients; such as selecting the correct vessel product mix for a shipyard or how to reinvigorate the client base in an existing organisation.
FMI’s market recent research clients include some of the world’s largest maritime companies, international oil majors and government agencies.