A robust property strategy creates a focus on what should be done with the buildings in the portfolio, why and how. Without a strategy, a property organisation is unable to set up and/or implement any effective policies for maintenance, disposal or sustainability. A strategy can be prepared in many forms and to many extents, depending on the property organisation for which the strategy is prepared.

Balancing supply and demand

The essential ingredients for a property strategy include insight into long-term housing demand and insight into the current supply. For many organisations, gaining insight into the long-term housing needs is a stakeholder issue. Additionally, insight into your current property portfolio is generally an information management issue. Royal HaskoningDHV is happy to assist you in setting up and implementing the required processes to provide insight into both supply and demand.

Matching: preparing the strategy

If you have an accurate vision of both the long-term housing needs and your current portfolio, these can be matched. Based on scenario studies, the various options can be reviewed, including the impact on cost, performance and risk. Based on the chosen focus, strategic principles can be selected, for example sustainability of the core portfolio, disposal of the non-core portfolio, and how to deal with vacant properties.

Embedding the strategy

A strategy adds value only if it leads to daily processes. This is why it is essential to roll out the strategy and embed it in the existing business processes. Preparing the strategy as such is just half the work. Ideally, the organisation is involved in preparing the property strategy, assuring support and correct implementation. However, this is not always possible. We are happy to assist you in implementing your strategic principles in your property organisation.

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